Humble Beginnings
In 1971, Mike Cobler, a young college student with little money but a big dream, bought a small sandwich shack. His mission was to make sandwiches precisely the way he wanted them: big in size to match big flavor, made-to-order, and stuffed with fresh ingredients. Overnight, TOGO’S became a favorite for hungry students in San Jose, California. A second restaurant opened in 1974 in downtown San Jose, and franchising in the west coast began in the late 1970s. TOGO’S fandom quickly spread throughout California, and today, with nearly 180 locations open or in development, we’re working to bring TOGO’S piled-high goodness to markets nationwide.
The Sandwich Industry- Some Staggering Numbers!
The sandwich industry in the United States is a significant market. In 2020, the sandwich and sub store franchise sector was valued at approximately $20.56 billion. Additionally, there were a total of 13,916 businesses operating in the sandwich and sub store franchise sector in 2020.
Moreover, the sandwich market as a whole is expected to experience growth in the coming years. Research forecasts indicate an increase of USD 11.69 billion from 2020 to 2025, with a projected compound annual growth rate (CAGR) of 3.21%. The global sandwich market size was recorded at USD 245.0 million in 2021.
These figures highlight the popularity and potential of the sandwich industry, making it an attractive sector for entrepreneurs and investors looking to venture into the market.
TOGO’S 3.0 Brand Transformation
While we’ve never strayed from staying ‘True to the Sandwich,’ we’ve also engaged in a recent brand transformation to meet the modern consumer where they live. TOGO’S 3.0 combines renovated restaurants with a modern look and feel, POS kiosks and third-party delivery partnerships, and a new “Speed Line” sandwich building kitchen system. We have successfully reconceptualized thirty-five existing locations and opened eight new 3.0 locations, and we have a robust pipeline of new and newly renovated locations slated for completion in 2023 and 2024.
What Makes TOGO’S Different?
Our sandwiches- we are not your ordinary sandwich shop- we are very picky about our ingredients. Guests know they will be eating something extraordinary when they come to TOGO’S
Our Financials: Sandwiches are bigger, and so are our financials. TOGO’Sboasts higher average sales than most other sandwich shops.
Our Training: Exceptional service is at the heart of our brand. We take the kind of operational and franchise assistance found in larger companies and bring it to our local franchise owners.
Our Potential: With over 180 restaurants open or in development on the West Coast, we are only getting started. We are now looking at prime markets across the USA.
Our Franchisees: Talk to any of them, and you will see why TOGO’S is the right brand for you. Most franchisees fell in love with us as customers. You can’t find that kind of deep-rooted affinity elsewhere.
Our Legacy: What started as an iconic sandwich franchise in California is rapidly expanding across the United States. We are an exceptional chain known for our commitment to the customer.
Why Buy A TOGO’S Franchise?
For anyone looking to dive into the world of franchising, the restaurant industry offers numerous opportunities. While big chains and globally recognized brands often come to mind, there are some smaller, equally promising names that deserve attention. One such brand is TOGO’S, a standout west coast food franchise with over four decades of history.
So, why should you consider buying a TOGO’S franchise? Let’s delve into the compelling reasons.
1. Rich Heritage & Established Brand Identity: Established in 1971, TOGO’S has carved a niche for itself in the fast-casual sandwich sector. With its roots in California, this unique West Coast franchise has a vibe that resonates with many customers. When you buy a TOGO’S franchise, you’re buying into an established brand with a rich history that’s recognized and loved by many.
2. Quality Over Quantity: One of the primary distinguishing factors of TOGO’S is its commitment to quality. From the freshest ingredients to generous portions, TOGO’S takes pride in delivering premium sandwiches. As a franchise owner, this commitment translates to consistent customer satisfaction and repeat business.
3. Robust Training & Support: As gleaned from the TOGO’S franchise website, the brand places a strong emphasis on equipping its franchisees for success. From site selection to operational training and marketing support, TOGO’S ensures that its franchisees have the tools and knowledge necessary to succeed in their respective markets. *Manager Certification Training and on-site Crew Training prior to opening, and the continued training resources available on our intranet site for franchisees that include the Operations Manual, product build charts, prep book, crew training videos, and franchisee/management training webinars on current best practices for operations and more.
4. Flexible Store Formats: TOGO’S offers multiple store formats to cater to different types of locations and market demographics. Whether it’s a traditional store, an express outlet, or even a location within a larger retail environment, TOGO’S provides flexibility for franchisees to find the best fit.
5. A Growing Market: The west coast sandwich franchise industry is vast, but there’s always room for brands that offer something unique. TOGO’S caters to a market that values fresh, wholesome ingredients and a diverse menu. With the rise in demand for healthy, quick-service food options, TOGO’S is poised to capture a significant market share.
6. Community Involvement: TOGO’S isn’t just about selling sandwiches; it’s about being a part of the community. As a franchisee, you’ll have opportunities to engage with local events, sponsorships, and charitable endeavors, further solidifying your brand’s presence in the community.
7. Reasonable Investment: Starting any business requires capital, and franchising is no different. However, when compared to some of its competitors, TOGO’S offers a competitive initial investment range. This makes it accessible for entrepreneurs who may not have massive capital but have the drive and passion to run a successful business.
8. Ongoing Innovation: TOGO’S continually evolves its menu to cater to changing customer preferences. Whether it’s introducing new sandwiches, salads, or wraps, the brand ensures it stays relevant in the ever-changing food industry.
I’m Interested. What Do I Do Now?
We are excited to hear from you. Our sales process is simple:
1. Contact us today.
2. Chat with a member of the TOGO’S Franchise Development Team
3. Complete our Application Form
4. Come to a Discovery Day at a location of our choice, where you can meet the entire team and see the operations more fully.
5. Sign the Franchise Agreement
It’s an exciting time to join a brand that has stood the test of time and has continued to reinvent itself with the new 3.0 concept. If you’re searching for west coast based franchise companies to enter the world of franchising, especially within the fast-casual dining sector, TOGO’S is a very compelling opportunity. With its rich heritage, unwavering commitment to quality, robust franchisee support, and a favorable market position, TOGO’S is poised for growth and success.
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