After a Year of Monumental Growth, TOGO’S Plans for an Even Stronger 2023
After a Year of Monumental Growth, TOGO’S Plans for an Even Stronger 2023.
The West Coast premium sandwich concept saw a 5.4% increase in same-store sales and signed 20 new agreements for future development.
By Morgan Wood, 1851 Franchise Contributor
TOGO’S, the 150-plus unit sandwich concept, is celebrating a strong finish to 2022 as it looks to further growth this year. Last year, the concept saw its second consecutive year of same-store sales growth after the pandemic and signed 20 new franchise agreements, including numerous multi-unit agreements. The concept also opened three new stores, including the first in the Reno, Nevada market.
“Our growth in 2022 is a testament to the passionate interest in the TOGO’S brand,” explained John Dyer, Vice President of Franchise Sales and Real Estate. “The investments we’ve made over the last few years in the 3.0 concept to streamline operations with our Speedline model, to fully integrate our online orders and third-party delivery services, as well as introduce self-ordering kiosks, have allowed us to create the type of experience that today’s customers are excited about.”
Refreshed Stores Drive Growth
A common thread between 2021 and 2022 is the remodeling going on across the franchise network. In 2022, a total of 20 store transformations took place, implementing the 3.0 prototype and reinvesting in the brand.
“It’s a huge accomplishment, and the conversion to the 3.0 model is the most important factor behind the same-store sales growth that we’ve seen,” Dyer explained. “Because the 3.0 model has proven to propel sales and profits, we will continue to see that momentum with more remodels.”
2023 Growth Goals
In addition to 13–16 full remodels and 12 refurbishments, Togo’s will also open six new stores. The brand is also forecasting another year of 5% same-store sales growth.
“We will be entering the Vancouver, Washington market with the first new store we’ve opened in Washington in more than five years,” he said. “We’re also continuing growth in Nevada, both in Reno and Las Vegas, with openings in Carson City and Las Vegas in 2023.”
Looking to the future, Dyer says the brand is seeing a substantial amount of traction and interest. In addition to its strong growth trajectory, the fact that Togo’s is a legacy brand — operating since 1971 — illustrates its ability to continue adapting and pushing forward.
With increased technology implementation, strategic marketing and exciting new product launches, 2023 is going to be another banner year.
The current initial investment for a Togo’s franchise ranges from $337,000 to $594,500, which includes a $30,000 franchise fee. For more information, visit https://togosfranchise.com/. (2023 FDD)